SOCIAL Media STRATEGIST

Inspired by this beautiful planet, I left my hometown of Leipzig, Germany in April 2018 and started backpacking Australia. Even though I was always committed to a sustainable way of living, traveling made me realise how urgent it is to take action for our planet. I remember visiting Bali, Indonesia for the first time. I checked out several Travel Blogs and Instagram Feeds to organise my journey and was fascinated by all of the pictures that I found, which showed pristine dream-like beaches and crystal-clear waters.

When I arrived in Bali, it took me just a few days to realise that the digital and real world often don’t match. I saw beautiful beaches crowded with trash and highly-polluted rivers washing litter directly into the ocean. It was the first time that I deeply understood the seriousness of ocean pollution and it’s threats to both human beings as well as innocent animals and plants that rely on a pristine environment to survive.

While continuing my travels, I was trying to figure out how I can create a positive impact and act on these issues that I know had to do something about! I found PCFML and decided to join them. With my background in marketing, I am now able to support the team by managing their social media - assisting them to achieve long-term environmental change as well as inspiring people to take action!



Photography © Lily Donnelly