Our Mission

Providing more than 70% of the oxygen we breathe, absorbing almost 30% of all carbon dioxide in our atmosphere and being home to 97% of water on earth, the ocean is our lifeblood and we believe that it’s our duty to protect it. Overfishing, global warming and pollution are all taking their toll and it’s estimated that by 2050 there will be more plastic in the ocean than fish. How have we let it come this far? What can we do to ensure that our ocean thrives once more?

Positive Change for Marine Life dismantles the old narrative that the ocean exists for us to exploit. Through our core values of understanding, education and respect, we empower communities to take action for our ocean, developing long-term initiatives which benefit the sea, as well as those who rely upon it for survival. We work with a broad spectrum of people from diverse backgrounds including businesses, fisherfolk, community organisations, students, faith groups, activists, political institutions and individuals - to realise the value of a healthy ocean and the long-term environmental, social and economic benefit that it provides. Our key focus is to address marine debris and pollution, which is having a devastating impact on marine ecosystems, as well as on human health. We also focus on the potential that waste management, up-cycling and ecotourism can have on transitioning coastal communities away from exploitative industries, whilst improving health, creating employment opportunities and protecting the ocean in perpetuity.

We are proud to be independent, non-partisan, and non-denominational. Over 90% of our work is undertaken by volunteers and we pride ourselves on ensuring transparency in all that we do.


Photography © Karl Goodsell, Positive Change for Marine Life